A ratio compares two or more quantities in the same units — 18 boys to 24 girls in a class, or a recipe's 2:3:1 mix of flour, sugar, and butter. Simplifying a ratio means dividing every term by their greatest common divisor so the relationship is expressed in the smallest whole numbers, exactly like reducing a fraction. 18:24 simplifies to 3:4 because both divide evenly by 6, and the simplified form is easier to reason about: for every 3 of one thing there are 4 of the other. Ratios with three or more terms simplify the same way, using the GCD of all terms at once.
Ratios also scale, which is their real power. Once simplified, you can multiply every term by the same number to size a recipe up or down without changing its character: 3:4 scaled by 10 becomes 30:40. Map scales, model building, and currency-free price comparisons all run on this principle. The pitfall is mixing up ratios with fractions of a total — a 3:4 ratio means 3 parts out of 7 total, so the first quantity is 3/7 of the whole, not 3/4. And ratios only compare like with like: 3 apples to 4 oranges is fine as a count ratio, but 3 meters to 4 seconds is not a meaningful ratio without a shared context like speed. A practical cousin is the unit rate: divide one term by the other to get 'per one' pricing. A 3:4 ratio of concentrate to water at $12 for 3 liters of concentrate means $4 per liter of concentrate, or $12/7 = $1.71 per liter of mixed drink. Grocery 'unit price' labels do exactly this so you can compare a 12-ounce box with an 18-ounce box honestly. Ratios tell you the shape of a mixture; unit rates tell you its price — simplify first, then divide.