Wallpaper is sold by the roll, and rolls are smaller than intuition suggests. A standard U.S. single roll (21 inches wide by 16.5 feet long) covers about 35 square feet after trimming and pattern matching; the common 'double roll' (33 feet long) covers about 70. European rolls are typically 10.05 meters by 0.53 meters (about 57 sq ft gross), with usable coverage closer to 50 sq ft once the pattern repeat is accounted for. The pattern repeat — the vertical distance before the design repeats — is the hidden consumer of paper: large repeats force you to cut each strip longer than the wall height to align the pattern, wasting the offcut.
The estimate: total wall area (perimeter x height, minus doors and windows) divided by usable coverage per roll, then padded 15 to 25 percent for pattern matching — use 15 percent for small or random-match patterns, 25 percent for large repeats over 12 inches. Always round up to whole rolls, and buy all rolls from the same batch number: dye lots vary visibly, and a reorder months later will not match.
Measure each wall separately if heights vary (stairwells, sloped ceilings), and do not paper behind large built-ins you will never move. Keep one spare roll after the job — patching a damaged section without matching paper means repapering the whole wall.